Conversion rate by channel, Q1 to Q2. Organic search 38 to 29, Direct 24 to 27, Social 16 to 21, Newsletter 10 to 15, Referral 12 to 8.
| Item | Q1 | Q2 | Change | Rank |
|---|---|---|---|---|
| Organic search | 38 | 29 | −9 | 1 to 1 |
| Direct | 24 | 27 | +3 | 2 to 2 |
| Social | 16 | 21 | +5 | 3 to 3 |
| Newsletter | 10 | 15 | +5 | 5 to 4 |
| Referral | 12 | 8 | −4 | 4 to 5 |